I’m Nic Gilbey, director of WP London. I run Google Ads for WordPress and WooCommerce sites, focusing on practical optimisation, clean tracking, and clear reporting. Get in touch to review your account and improve ROI.
Email: [email protected]
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Grow faster with WordPress PPC that turns clicks into enquiries
We run Google Ads for WordPress and WooCommerce sites, bringing in the right traffic without wasting budget. From search and display to Shopping ads, we set up clean tracking, write relevant ads, and keep improving campaigns over time to drive more enquiries and sales for businesses in London and across the UK.
Search Ads
TARGET YOUR CUSTOMERSOur PPC experts are dedicated to fine-tuning your search ads to specifically target your ideal customers. By optimising your campaigns, we aim to reach more relevant customers, drive higher conversions, and maximise your advertising budget.
Display Ads
TARGETED VISUAL ADVERTISINGGoogle Display Ads uses an extensive network engage your target audience. They place your advertisements on various popular websites, news pages, blogs, and various Google platforms, including Gmail and YouTube, ensuring maximum visibility and impact.
Shopping Ads
BOOST YOUR ECOMMERCE SUCCESSEnhance your product visibility with our Google Merchant services. Ideal for e-commerce businesses looking to boost their online presence. This involves placing PPC ads for your products on Google’s shopping page, ensuring they reach a wider audience.
Landing Page Optimisation
CONTENT THAT CONVERTSSuccessful PPC campaigns require well-designed and written landing pages. By focusing on compelling headlines, persuasive copy, and clear calls to action, we enhance the user experience to drive higher engagement, improve ad clicks and increase conversions.
Conversion Tracking
TRACK, ANALYSE, AND OPTIMISEConversion tracking provides valuable insights into customer interactions with your ads, offering a detailed understanding of their behaviours and preferences. It reveals whether they make purchases, fill out forms, sign up for newsletters or complete other actions.
Reporting & Analysis
DETAILED CAMPAIGN REPORTSWe analyse your Google Ads data to create reports that help us identify which ads and campaigns deliver the best results. By pinpointing the most effective strategies, we ensure your advertising budget is used efficiently and drives optimal performance.
WordPress PPC Optimisation Tools Built for Profitable Growth
We use proven WordPress PPC tools to reduce wasted ad spend, improve lead quality, and increase the number of sales and enquiries you get from the same budget. With tools like SpyFu and Google Ads Editor we research competitor gaps, refine keywords, test ad messages, and make careful bid changes at scale, backed by clear tracking and regular performance reviews. Over time you should see more consistent results, more predictable costs per lead, and the confidence to scale campaigns because decisions are based on evidence, not guesswork, for businesses in London.
Precision Targeting That Brings Better Leads Over Time
We set up targeting in Google Ads so your campaigns reach the right people in the right places, at the right times, based on real search intent. Location targeting, audiences, remarketing, scheduling, and device focus work together to improve lead quality, reduce wasted spend, and increase conversion rates. This approach helps your budget work harder by prioritising users most likely to take action, delivering more consistent and higher-quality enquiries for businesses in London and across the UK.
Location Targeting
FOCUS ON THE RIGHT AREASShow your ads in the towns, cities and postcodes that matter to you. Ideal for local services, multi area coverage, or store visits. This keeps your spend focused on areas that consistently generate calls, enquiries, leads and sales over time.
Audience Targeting
REACH THE RIGHT PEOPLEReach people by interests, intent and life stage, so your ads speak clearly to the right people every time. This helps you reach people more likely to enquire, improve lead quality and keep your message consistent across search, display and YouTube.
Remarketing
STAY TOP OF MINDShow adverts to people who have already visited your website or interacted with key pages on it. Those adverts then appear on other websites, as well as YouTube and Gmail, helping keep your business visible and encouraging people to come back and take action.
Customer Match
USE YOUR OWN DATAUse your customer or lead list to show adverts to people who have already dealt with you. These adverts appear across Google services, making it useful for launches, repeat purchases and tailored offers, while keeping your business visible to existing contacts.
Ad Scheduling
SHOW ADS AT THE RIGHT TIMESRun adverts at the times your customers are most likely to respond, such as weekdays, evenings or weekends. This helps you handle enquiries more smoothly, respond faster, and avoid spending money when people are unlikely to get in touch in the first place.
Device Targeting
OPTIMISE BY DEVICEAdjust campaigns based on how people use mobile, desktop and tablets at different stages. Focus on calls from mobiles, form enquiries on desktop, and tailor adverts for each device to create a clearer and more effective customer journey from start to finish.
Work With a Local Google Ads Specialist, Focused on Results, Not Just Reports
We’re a small, focused PPC agency based in London, running Google Ads campaigns that are built around results, not just reports. Nic Gilbey leads every project, bringing over 15 years of experience planning and managing paid search campaigns that increase traffic, drive sales, and deliver measurable ROI for businesses of all sizes.
You’ll deal directly with the person managing your ad spend, someone who actually understands how PPC works and how to get more from your budget. No long contracts, no vague reports, and no waiting weeks for updates. Just clear advice, transparent performance tracking, and a campaign that’s constantly refined to bring in better leads at a lower cost.
And if you visit the studio in London, you’ll likely meet Murray, our office cocker spaniel and part-time client greeter. He keeps things relaxed and only charges a biscuit for his insights.
Reviews from businesses using PPC services and support
These reviews come from clients we have supported across a range of services, including website development, SEO, and PPC, including work with clients in London. Some start by getting the website and tracking set up properly, then move onto PPC campaigns to drive more enquiries or sales, while others use PPC from the start to get in front of the right people quickly. The feedback below gives a clear sense of what clients value, stronger visibility, better quality leads, more control over budget, and clear reporting that shows what’s working. If you’re thinking about where your business could be in 6 to 12 months, PPC combined with a solid website can help create more consistent enquiries, improve conversion rates, and build a more predictable pipeline for growth.
Have questions about Google Ads PPC and what’s involved?
Have questions about PPC management and what’s included? Not sure what’s included with PPC support? These quick answers explain how we help you run profitable campaigns across Google Ads and Microsoft Ads, from account setup and tracking to keyword research, ad writing, bid and budget management, and ongoing optimisation. As a local PPC agency based in London, we manage campaigns for businesses across the city and the UK, with clear reporting and practical advice you can act on. If you’re unsure what level of PPC support you need, just get in touch and we’ll talk it through.